COCA-COLA CREDIT UNION BRAND REFRESH

This new approach to the Coca-Cola Credit Union aims to generate brand-love & connection and promote familiarity to deliver an original & authentic expression of what Coca-Cola is to our nationwide members.

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COCA-COLA CREDIT UNION’S 60TH ANNIVERSARY LOGO

SEPTEMBER 30, 1965:
Associates of The Coca-Cola Company chartered the Red Disk Federal Credit Union, with just 16 members. Throughout the years, the Credit Union has changed names a few times, but the purpose has been, and always will be, to serve The Coca-Cola Company’s associates financial needs.

JANUARY 1, 2025:
Inspired by Coca-Cola Credit Union’s original “Red Disk” logo, the 60th anniversary logo honors and celebrates six decades of service, blending heritage with the credit union’s new future-focused approach, rooted in connection with The Coca-Cola Company’s iconic brand legacy.

BOTTLER PARTNER VIDEO & SHORT

The objective for this video series was to increase overall brand awareness of Coca-Cola Credit Union among Coca-Cola Bottler associates nationwide. The strategy involved showcasing the credit union as a dedicated financial partner that understands the unique challenges and aspirations of bottler associates. By highlighting the history of the Credit Union and its various products / services, the goal was to position the CU as a reliable and supportive financial institution, no matter where the associates live or work.

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AWARDS & RECOGNITION
America’s Credit Unions | 2025 Diamond Award
Video Non-Commercial Single, Category’s Best

America’s Credit Unions | 2025 Diamond Award
Video Non-Commercial Series, Category’s Best

ROLE
Art Direction & Graphic Design