COCA-COLA CREDIT UNION BRAND REFRESH
This new approach to the Coca-Cola Credit Union aims to generate brand-love & connection and promote familiarity to deliver an original & authentic expression of what Coca-Cola is to our nationwide members.
COCA-COLA CREDIT UNION’S 60TH ANNIVERSARY LOGO
SEPTEMBER 30, 1965
Associates of The Coca-Cola Company chartered the Red Disk Federal Credit Union, with just 16 members. Throughout the years, the Credit Union has changed names a few times, but the purpose has been, and always will be, to serve The Coca-Cola Company’s associates financial needs.
JANUARY 1, 2025
Inspired by Coca-Cola Credit Union’s original “Red Disk” logo, the 60th anniversary logo honors and celebrates six decades of service, blending heritage with the credit union’s new future-focused approach, rooted in connection with The Coca-Cola Company’s iconic brand legacy.
BOTTLER PARTNER VIDEO & SHORT
The objective for this video series was to increase overall brand awareness of Coca-Cola Credit Union among Coca-Cola Bottler associates nationwide. The strategy involved showcasing the credit union as a dedicated financial partner that understands the unique challenges and aspirations of bottler associates. By highlighting the history of the Credit Union and its various products / services, the goal was to position the CU as a reliable and supportive financial institution, no matter where the associates live or work.
ROLE
Art Direction & Graphic Design
AWARDS & RECOGNITION
Marketing Association of Credit Unions | 2025
Non-Commercial Video, Gold
America’s Credit Unions | 2025 Diamond Award
Video Non-Commercial Single, Category’s Best
America’s Credit Unions | 2025 Diamond Award
Video Non-Commercial Series, Category’s Best
APPAREL
COCA-COLA CREDIT UNION SIGNATURE COLLECTION
Sampling of Coca-Cola Credit Union’s signature collection of T-shirts and sweatshirts created for employees, events, and more!
KAISER PERMANENTE CORPORATE RUN, WALK & ROLL
Coca-Cola Credit Union team T-shirts created for the 2023 Kaiser Permanente Run, Walk & Roll 5K.
CERTIFICATE PROMOTIONS
KICK OFF CERTIFICATE PROMOTION | SPRING 2026
Sampling of upcoming campaign graphics (online banking, website, print / branch signage), honoring Coca–Cola x FIFA.
ICE COLD SAVINGS CERTIFICATE PROMOTION | FALL 2025
Sampling of campaign graphics (online banking, website, print / branch signage), generated 19.8M in deposits.
ANNUAL REPORTS
AWARDS & RECOGNITION
America’s Credit Unions | 2025 Diamond Award
Annual Reports, Category’s Best
A YEAR IN REVIEW
Infographic presented to executive leadership & board members detailing the credit union’s accomplishments for the year.
PRINT BROCHURES
STANDARD & 60TH ANNIVERSARY EDITIONS
COCA-COLA CREDIT UNION WORKPLACE NEIGHBORHOOD | ATLANTA, GA
COCA-COLA CREDIT UNION WORKPLACE LOBBY | ATLANTA, GA
MORE WORK IS AVAILABLE UPON REQUEST.